San Francisco hosted an upscale meeting of 500 tycoons and politicians in 1995. The gathering prophesied that globalization's progress would significantly widen the wealth gap and intensify the social class conflict. To keep the poor in line, they devised a method: to continuously provide entertainment for the poor, much like giving a baby a pacifier. This is the renowned "pacifier theory."
Reflecting on real life, have you made this observation?
Whenever you try to focus on
something, various distracting factors emerge. While studying, you might itch
to play a game, which results in hours passing by; or when starting work, you
can't resist clicking on a short video and unknowingly spend half the day
scrolling.
The essence
behind these "pacifiers" is the "dopamine lure." Dopamine
is a neurotransmitter that enables one to rapidly experience pleasure. However,
like a cheap drug, it keeps individuals immersed in pleasure.
In contrast,
endorphins require an individual to overcome inherent instincts, requiring a
challenging effort. However, once obtained, the individual experiences
tremendous satisfaction from self-improvement. The harshest aspect of society
is that the poor are lost in the pleasure brought by dopamine.
Conversely,
the rich continually strive for endorphins. What is the most valuable thing in
the 21st century? It's time. Whoever can save someone else's time can gain that
person's wealth. If someone's time is wasted, they are doomed to poverty
because everyone's time is limited. If you invest your energy in
self-improvement and skill enhancement, your value naturally increases
significantly. But if you waste a lot of time on pleasure and entertainment,
the time for personal growth will be significantly compressed, and silently,
you'll be completely wasted.
"The
most frightening thing that completely wastes a person is not poverty itself,
but those silent temptations. These temptations slowly erode your mind, consume
your valuable things, and eventually overthrow you into a useless person."
"In
large cities, the way to ruin someone is very simple. Provide a quiet, cramped
space, an internet connection, and preferably takeout orders. That's how you
start the journey to ruin."
"These
dazzling short videos, live streams, and games constantly trigger your dopamine
secretion. An immediate surge results in immediate delight, while continuous
secretion leads to continuous pleasure. When desire is controlled by this
stimulation, you unconsciously become addicted. Gradually, you start ignoring
the passing of time, becoming increasingly satisfied with the current state.
When you spend all your time on enjoyment, you won't want to change your life
anymore."
"Over
time, you are destined to sink into the abyss of poverty, and it's hard to
extricate yourself. A study by Harvard Business School revealed a stark
contrast: the wealthy and elite class prefer additive forms of leisure, such as
reading, learning, and exercising. Conversely, the poorer classes tend to
gravitate toward consumptive forms of entertainment like playing mahjong,
gaming, and watching soap operas. Different forms of entertainment shape
entirely different destinies."
There was
once a movie about the stock market maven Warren Buffett titled "Becoming
Warren Buffett." In this film, Buffett didn't reveal any quick methods for
becoming rich. He simply focused on consistent reading of books and newspapers.
While the average person watched TV, he forced himself to read academic
materials; when they played games, he absorbed the latest financial knowledge.
While the ordinary person watched short videos, he diligently studied the most
advanced wealth concepts. He woke up before 7 am daily, spending 5 to 6 hours
reading various news and financial reports. His office had no computers or
smartphones, only books on shelves and newspapers spread open behind him. Yes,
renouncing low-level entertainment and persistently engaging in lifelong
reading and learning were Buffett's secrets to success.
"Those
who produce and design high-tech products never become addicted themselves;
they always spend their time in more valuable pursuits."
Steve Jobs'
children never used tablets; they spent weekends at home reading books and
discussing history.
Observing the
lives of the affluent, you'll find many wealthy individuals aren't lax but work
diligently and persistently; even if their physique is already excellent, they
maintain dietary control and a fitness regimen. Even with high educational
qualifications, they continue to read and learn, continually enhancing
themselves.
Why is this
the case?
It's because
the pleasure brought by dopamine is exceedingly cheap.
If you become
engrossed in the pleasure of lower levels, no matter how much wealth you have,
it will deplete with every comfortable experience.
In contrast,
obtaining endorphins is painful but powerful, and strong individuals are eager
to conquer.
You must
continually force yourself to engage in valuable yet painful tasks, executing
those monotonous yet meaningful duties.
Only through
this can you firmly control wealth and achieve a worry-free life. Aristotle
once said, "Compared to the pleasures pursued by animals, humans should
pursue higher-level and greater happiness."
Dopamine
represents animalistic pleasure, but over time, it will only consume your time,
rendering life meaningless. Endorphins, on the other hand, are the reward after
pain, requiring significant effort from you but can bring about revolutionary
changes.
How can you
pursue endorphins and change your current predicament? Here are three pieces of
advice for you.
- Endure what others can't.
In today's
fast-paced era, almost everyone pursues immediate gratification. However, if
you can be more patient than others, the gap will gradually widen. For
instance: while others in college are dating, you choose to read and code;
while others play cards or games, you engage in serious study. To avoid
mediocrity, resist pressures and temptations that lead you towards an average
path. Thus, when you choose restraint while others indulge, you naturally stand
out.
- Be firmer in dealing with what
others can't handle.
Activities
that generate endorphins are never easy. For example, when Haruki Murakami
started running, he'd wake up at 4:30 AM. Even within those 30 minutes, he'd
sweat profusely and pant for breath but persisted. In literature, he'd sit
alone in his room all day, editing manuscripts, even basic drafts requiring
eight revisions. In reality, there is no easy success to be had, no achievement
without effort. Life works this way: the more stringent you are on yourself,
the better life will be for you.
- Surpass what others can't
surpass.
In this
world, activities that lead to someone's downfall will quickly provide
feedback. For instance, watching short videos instantly makes you burst into
laughter; eating sweets or snacks immediately brings immense satisfaction;
playing a game offers an instant feeling of conquering the world. However, this
happiness will cause gradual degradation, ultimately leading to nothing. On the
contrary, things worth pursuing and remarkable have very slow feedback
mechanisms.
Exercising
once won't give you six-pack abs instantly, but persisting for a year might.
Reading one book won't bring immediate cognitive change, but reading thousands
might bring revolutionary change. Only by persistence can you taste the
sweetness brought by endorphins. Only by enduring a period can you change the
outcome of your destiny.
There's a
saying: "People don't differ much in talent, but their ultimate
achievements vary greatly. It's not just about factors like environment and
luck; the crucial point is that some choose the path of pursuing dopamine,
while others choose the road of endorphins."
When immersed
in the happiness brought by dopamine, what will ultimately return to you is
life's hardships. However, when diligently cultivating yourself in the pain
that endorphins bring, life's inevitable return to you will be sweetness.
Always remember: don't let those lower pleasures ruin your life. Don't become
the frog in warm water, eventually losing yourself in familiar life.
May you also
become a person who consistently progresses, restrains, improves, and
perseveres. Only this way, your life will progress more smoothly.
Prime Years' Pinnacle: Managing 35-55 Strategically
Listen: Podcast